Our Story

💫  Sleep Beautiful with Noty

🌸 Founded in 2017, Noty began with a simple dream — to make every woman feel beautiful, confident, and comfortable, even in her most relaxed moments.

💞 Over the years, our soft fabrics, thoughtful silhouettes, and love for detail have reached 12 Lakh+ happy women across India.

🛍️ You can find Noty on your favorite platforms — Amazon, Myntra, Flipkart, Ajio ... but our heart beats at our home, benoty.com where every design is crafted with care and comfort in mind.

👗 From breezy Kaftans and dreamy Nighties to cozy Winterwear, nurturing Maternity styles, and playful Be Sexy edits — every Noty piece celebrates the many moods of womanhood.

🧵 We don’t chase trends — we design experiences. Every print tells a story, every stitch carries warmth, and every nightwear whispers comfort with confidence.

✨ Because beauty isn’t only about how you look — it’s about how you feel.
And when you’re in Noty, you’ll always…

💖 Sleep Beautiful.